Corporate Social Responsibility

Corporate Social Responsibility

Click to view our initiatives in education, health, environment & community outreach

SOMA Deacons Book Drive


The Soma Deacons Book Drive is an initiative under the Deacons Corporate Social Responsibility (CSR) education pillar. The objective of the education pillar is to provide children with little or no access to reading material with story and curriculum books. This initiative was launched in October, 2012 and is now in its third year since inception. The initiative has provided an opportunity for Deacons customers, staff members and well-wishers to donate books to various schools in need. Since inception, the organization has collected approximately 35,000 books.

The following schools have benefited from the Soma, Deacons Books Drive.

Year 2013

  • Our Lady of Mercy Girls high school – Shauri Moyo
  • Beyond the Vision School (Primary School) – Tassia
  • Peter Kibukosya Primary School – Umoja Phase 2
  • New Star Light Children of Zion School – Korogocho

Year 2014 and 2015

  • New Star Light School – Korogocho
  • Beyond the Vision School (Primary School) – Tassia
  • Malili Primary School – Machakos
  • Salvation Army Kavyuni Secondary School – Machakos

Here is what some of our beneficiary schools had to say:

Deacons Breast Health Initiative

The Deacons Breast Health Initiative was launched in 2009 to educate high school female students (ages 14 to 19 years) on breast health matters including knowing their bra size and breast cancer awareness. The program has accorded Deacons the opportunity to interact with students from rural and urban settings and has impacted over 15,000 students from 19 high schools. Each year (except the inception year), an average of 3 schools are visited by Deacons female staff members .In a bid to provide holistic education on breast health, Deacons has partnered with a medical institution such as Kenyatta National Hospital and Gertrude’s Children’s Hospital.

In addition to the above, In 2015, Deacons extended its support towards breast cancer awareness and management by donating post- mastectomy bras and breast prosthesis (forms) worth more than Ksh600,000 to the Twakutukuza Trust.



In 2014, the entire Deacons staff from Kenya and representatives from Uganda and Rwanda engaged in a tree planting exercise at the Karura forest and planted over four hundred (400) trees.

Community Outreach

Since 2012, Deacons Rwanda Limited participates in the National Umuganda day – a day set aside to commemorate the Rwanda genocide. On this occasion, staff members set out to clean a small village as well as donate food stuffs to the community.

In May 2012, Deacons through its Babyshop brand donated baby clothes worth Ksh 1.1 Million to underprivileged mothers in the maternity ward at the Kenyatta National Hospital. In the same year, in partnership with the same hospital, while celebrating the 1st birthday of the first Kenyan baby born at 400 grams, Deacons donated a baby cot/crib and other baby essentials.