Deacons was founded in 1958 and traded successfully for 22 years as the Marks & Spencer (M&S) franchise for the East African region. In 1980, the Kenyan Government through regulation prompted Deacons to make a major realignment resulting in it working with 70 suppliers from the local textile industry to supply its stores. This inevitably led to the relinquishing of the M&S Franchise.
Following the liberalization of the Kenyan economy in the early 1990’s Deacons changed its strategy to identify international brands that met the lifestyle needs of the Kenyan market.
Deacons (East Africa) PLC (previously Deacons Kenya Limited) was incorporated in Kenya, as a private limited liability company under the Companies Act on 20th March 1973 and converted to a public company on 26th October 2016. Deacons’ principal business is to operate retail establishments including franchise and department stores selling ladies’, men’s and children’s clothing, footwear, accessories, gifts, cosmetics and sporting goods amongst other items in East Africa for the following brands
Read more here